As a queer designer, it was important to center the identity of the campaign around the intersectionality and interconnectedness of diverse teams. I explored visual directions that spoke to the overlap within the workplace, consumer experiences, and the broader queer community.
To learn more about the concept, read the Adobe Create article →
“The flag is powerful, but you notice that the bars of color don’t mix. However, you can be a queer person and gender non-binary person and pansexual person all at once. I like the gradients, especially in the animated version, with the colors moving and changing…. It speaks to fluidity and intersectionality. There are rainbows, yes, because that is a place to start. But this continues the conversation.”
As part of Adobe’s pride celebration, the final Better Together campaign was the main featured story for Adobe’s Create magazine and the San Francisco Insider e-newsletter for the month of June in 2019.